Goal
App creation from scratch aimed to choir singers who don’t know music theory and want to improve their technique using a natural system.
App naming and brand advising.
Approach
Meeting an existing need through a gamified app and looking for an easy and agile interaction with a very specific target user.
Process
We prepared a priorities pyramid, a persona, and a user journey based on a comprehensive research and user test of choir members, focusing on detecting their needs, the pains they found during rehearsing and learning new songs and how to fulfill those needs and dodge the obstacles they used to find in the process.
Outcome
iOS Version
Android Version
Around 1500 total downloads
More than 700 premium users
5/5 Average IOS user satisfaction
4.7/5 Average Android user satisfaction
